Founded in Hong Kong in 2005, the Joyful Group is a multinational group of companies driving strong growth in two distinct core businesses - export sourcing through Joyful (Hong Kong) International Ltd and B2B sourcing platform and 3D exhibition service (Trademoov.com) through ShenZhen SkyNest Technology Ltd. The Joyful Group specialized in sourcing houseware, gift, and toy products.

In addition to the wide range and variety of consumer products available through its sourcing network, Joyful also leverages its strengths in custom product design and development to provide complete global sourcing solutions for its customers.